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Advantrics LLC, founded in 1998, is based in Davis, California. 

Chief Executive Officer, Greg Snow and President, Eric Overfield have been in the web design industry since 1995. Both owned successful web design companies in Davis. After successfully collaborating on the development of PixelMill, they joined forces and started Advantrics LLC. 

Snow and Overfield recognized that there were many talented artists and programmers working in the industry, but that there was a lack of successful companies that combined both talents. Advantrics was formed to meet this need. By building a team of both graphic artists and software developers, with strong relationship skills, Advantrics is able to produce solutions that are both highly functional and visually pleasing.

In 2000, Snow and Overfield decided to expand the operation to include more marketing and project management staff. They brought on Jason Reckers to manage marketing and projects with the focus of expanding market share, building customer relations, and providing even better solutions for customers.